Socially Green qualitative research
This report supports policy and research about flexibility services to make sure they are accessible to vulnerable consumers. Flexibility services include personalised advice about adopting flexibility services, battery storage, and using surplus renewable energy for water heating.
The Centre for Sustainable Energy (CSE) conducted qualitative research that explored the views of:
- vulnerable consumers on flexibility services.
- flexibility service providers on procuring services from those consumers.
We asked domestic energy consumers at risk of fuel poverty or with a vulnerability (e.g., with a disability, private tenants) about their needs and preferences for flexibility services. Flexibility service providers told us how they currently engage with vulnerable consumers and what would enable them to expand their services to these consumers.
Key findings from our research
- More than 50% of consumers were interested in participating in flexibility services such as personalised advice about adopting flexibility services, battery storage, and using surplus renewable energy for water heating. However, some participants expressed concerns that consumers were already doing everything they could to reduce energy use and that turning down energy consumption was unviable.
- Flexibility service providers recognised the challenges vulnerable energy consumers face. Some also described challenges in identifying vulnerable consumers. Service providers saw the main opportunities for delivering flexibility services targeted at vulnerable consumers as lowering energy costs for those consumers; offering discounted electricity when there was an overspill of local renewables; personalising flexibility to suit different or priority client groups; and supporting electric heating demand.
Piloting a flexibility service with vulnerable consumers
This market engagement research informed the design of a pilot flexibility service with vulnerable consumers which took place in Autumn 2023. The aim was to use the market engagement trial results to inform UK Power Networks’ procurement of future flexibility services. The objective of the trial was to target hard-to-reach customers to help deliver against UK Power Networks’ strategic priority of ensuring no one is left behind in the energy transition, with a specific project focus on delivering inclusive flexibility services for these customers. The pilot project focused on exploring the feasibility of procuring flexibility from hard-to-reach customers through the installation of energy efficiency measures, whilst providing these customers with small energy efficiency measures, alongside flexibility support and education.
Ensuring that everyone can participate in and benefit from a smart and flexible energy system is a key part of CSE’s mission. Find out more about our Smart and Fair programme here.
The Socially Green project is led by Sia partners and funded by UK Power Networks.