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Understanding the experiences of young first time bill payers

Young woman standing beside busy street looking up from phone and smiling.

We’re conducting research on the challenges that young people encounter, and the help that they need, when paying energy bills for the first time.

When young people find themselves having to pay energy bills for the first time, they often feel uncertain about what to do and unsupported in making key financial decisions. Formal education doesn’t prepare them for navigating the complex energy system, leading to a lack of knowledge and understanding around payment options and debt risks. This knowledge gap means that young first time bill payers are particularly vulnerable to scams and misinformation, and uniquely at risk of falling into fuel poverty.

Funded by Utilita, CSE is delivering a project that aims to understand the barriers young people face – and the support that they need – when paying their bills for the first time. To better understand their experiences, we’ve conducted focus groups with 16-30 year olds who have been paying energy bills for less than two years, including at-risk groups such as students and care leavers. We’re being supported in this work by our Youth Advisory Board member Mia, who is an Energy Adviser for her university and brings this valuable experience to the project.

Focus group findings

Some of the most noticeable knowledge gaps that created challenges for young first time bill payers included:  

Many young people expressed frustration over not having the opportunity to learn about bills before they had to start paying their own.

If I even questioned about bills before I turned 18, I was met with “you’re too young to worry”, even when I was 16, 17, probably the best time to learn. And then you just get thrown it all when you’re 18 and get asked why don’t you know all this?

Focus group participant

Care leavers face additional challenges as first time bill payers. Many have lived through unique and sensitive experiences, leaving them a particularly vulnerable group. They noted how energy companies and services aren’t aware of this and often make assumptions about their capability to act.

What’s next

Based on the feedback from the focus groups, our comprehensive report will detail the experiences of first time bill payers and outline ways to support them. We’ll produce resources that outline trustworthy sources of information, signpost to the help available, and demystify the technical language often used by energy providers.

We’ll also pilot modes of outreach to engage a wider audience of young people. Future outreach opportunities could involve specialised training of energy advisors, connecting young people to external advice organisations via the Energy Support Network, attending university fairs, and enabling first time bill payers to access trusted energy advice through social media.

In the future, we’d also like to reach other groups of young people at increased risk of fuel poverty, such as young refugees or young people experiencing bereavement.

Help us support more young people with paying bills for the first time.

We want to ensure that all young first time bill payers can access the help and resources they need. If you’re interested in supporting us to deliver this work, please get in touch.

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