Transport advice for smarter driving choices

Reducing vehicle carbon emissions across the South West

Project duration: January 2010 to January 2011

Most of us reckon we spend too much on fuel, but there are several ways we can cut down on our consumption, as a project delivered by CSE under the Energy Saving Trust advice centre demonstrated.

This region-wide initiative shows car drivers practical ways to reduce their fuel consumption and at the same time save money on fuel. It was funded by the Department of Transport and ran until 2011.

We focused on three main areas of advice; smarter driving, choosing a fuel efficient car and using your car less. (See our transport factsheet for information on these three topics)

In delivering this project, CSE attended 23 events during the year and provided face-to-face transport advice to over 8,600 people.

During this time, Transport Coordinator Paul Winney visited many businesses and local authorities across Bristol, Somerset, Gloucestershire, Wiltshire and Dorset (including the Highways Agency). A high percentage of staff in many of these organisations commute to work by car and through the use of our transport simulator, presentations and literature we were able to:

  • Help people save fuel by smarter driving
  • Encourage people to lift-share
  • Provide information on cycle-to-work schemes and public transport
  • Provide fuel economy data for people who were thinking about purchasing a new car
  • Report back to the business or local authority with statistics on staff travel use and carbon savings

The Smarter Driving simulator is a pretty smart bit of kit designed to show the ‘driver’ how to reduce car emissions and saving money on fuel by

  • Changing gear between 2,000-2,500 rpm
  • Adopting a smooth driving style
  • Anticipating the road ahead

At the end of the demo, the simulator displays an ‘eco-score’ that shows how much smarter driving can save.

Drivers of the Future

This exciting campaign was aimed at raising awareness of sustainable transport to students in the region’s universities and colleges, encouraging them to reduce fuel emissions when they drive.

CSE visited over ten universities and six colleges throughout the South West and advised hundreds of students on the benefits of saving fuel.


The transport advice service has now ended but you can still call CSE's Home Energy Team (freephone) or email: home.energy@cse.org.uk.

You can also follow us on twitter: @cse_homeenergy.

For further information contact:

Paul Winney | 0117 934 1403

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